Union Bank of India: U-Genius Campaign
CATEGORY: Marketing
CLIENT: Union Bank of India
SERVICES: UI/UX, TVC, Creatives
01. The Challenge We Faced
We embarked on a dynamic campaign to design promotional materials for Union Bank of India’s U-Genius 3.0 quiz competition. This initiative aimed to engage and recognize brilliant students in grades 8 to 12, creating an environment that fosters intellectual stimulation and celebrates academic success.
Our task was to create a campaign that resonated with young, ambitious students while integrating UBI’s branding elements seamlessly. The challenge was to communicate the excitement of the competition and the prestige of the awards effectively to boost participation and drive registrations.
02. Our Strategy
We adopted a youth-centric design approach, utilizing imagery of enthusiastic students in moments of learning and victory. Our designs were peppered with educational icons like globes, books, and trophies, symbolizing global awareness and achievement. The campaign maintained a consistent use of UBI’s colours and logos, ensuring brand coherence across all materials. Messaging was strategically crafted to motivate and inspire participants, incorporating clear calls to action with easily accessible QR codes and URLs for streamlined registration.
03. The Result We Achieved
The promotional materials successfully encapsulated the spirit of the U-Genius 3.0 quiz competition. Through our thoughtful design and strategic messaging, we managed to appeal directly to the target demographic, significantly enhancing engagement and participation rates. The campaign not only elevated the bank’s visibility but also reinforced its reputation as an advocate for educational excellence.