It is said that Content is King. At least in the world of Digital Marketing or the online world of brands, this saying is the bottom line. Marketers are often found generating content which is lackadaisical and such haphazard messages fail to connect with customers. Content connects the brand to customers. If the content connects then the brand automatically connects. It is a...

As the internet and web connectivity spread their tentacles throughout the country irrespective of geography and topography, one industry that is finding itself on the path to exhilaration is Digital Branding. Initially marketers thought it to be just a tweak different from the traditional advertising and branding methods. But over the last decade its growth has provided many...

Influencer marketing keeps breaching new highs and is growing rapidly as people tend to overlook what the advertisers say and believe what the influencer they follow is saying. It was believed that the bigger the influencer is, the better. But after many hits and misses marketers are getting a hang of this medium and have started to shift goalposts. Micro-influencers with a...

As a business owner or marketer, here’s a fact you can’t ignore: acquiring new customers can cost up to five times more than retaining existing ones.  So, if you want to keep costs to a minimum and boost your profits, it’s time to shift your focus to keeping your current customers happy and coming back for more. Happy customers are loyal customers. So, when you go above and beyond...

In recent years, video content has become a popular form of media for businesses to use in their marketing strategies. With the rise of social media platforms and video-sharing websites, it has become easier to create and share high-quality video content. A beautifully filmed video with a well-scripted message has a lot to offer businesses looking to expand their reach and connect...

Digital marketing has various tools that can be used effectively to optimize the reach of a brand message. Influencer marketing is one such tool that, if carefully used, works out to be a great medium for the brand. It is a method involving three players: the influencer, the brand, and the customer. The brands communicate their messages to the customers, with the influencers being...

Augmented Reality and Virtual Reality technologies have come a long way since they were invented in 1992 and 1968, respectively. Though they were invented all those years ago, it is only in the last couple of years that the world and industries are waking up to their benefits. Though the technology was known, what was lacking were the accessories and fine-tuning it needed to be of...

With the advent of technology and connectivity, new trends and mediums appear on the horizon, and some of them create a stir. People in charge of the brands must keep their eyes and ears open to these trends that often take place unnoticed like undercurrents. Brands gallop when the strategy is immaculate and the execution is flawless. Here we look at the 5 trends that might play an...