Union Bank: Digital Public Library Initiative

The Union Bank of India, with our agency’s assistance, has embarked on an innovative project to promote digital literacy as part of the Digital India campaign. This initiative aims to bridge the digital divide by making digital resources and educational content accessible to people from all walks of life, reaching over 156 locations across Tier-2 and Tier-3 cities in India. The digital public library boasts a vast collection of e-books, magazines, newspapers, and other digital learning materials. It provides a diverse range of materials, including specific interests and general topics, ensuring that there is something for everyone. From academic materials to lifestyle magazines, the library caters to the needs of students, professionals, and casual readers alike. Its core aim is to empower those from economically disadvantaged backgrounds and integrate India into a digitally empowered society.

Our primary challenge was to create a digital platform that not only facilitates easy access to digital resources but also engages users from various demographic and socio-economic backgrounds. We needed to ensure that the technology was accessible and user-friendly to bridge the digital divide effectively.