Wabtec Hosur Factory Branding
01. The Challenge We Faced
Inspired by the brand’s commitment to excellence, we designed a workspace that motivates and empowers the employees. By merging innovative concepts and thoughtful design, we crafted an ambient environment that enables employees to fully leverage their capabilities and ambitions. This space inspires them to deliver their best work, aligning with the company’s high standards.
Branding of the two floors needed to adhere to Wabtec’s brand guidelines and norms. The client specified a desire for a modern interpretation of the creative elements, which should enhance the ambiance of the workplace and foster a sense of collective belonging. The objective was to create an environment that enhances employee productivity and engagement.
02. Our Strategy & Design Process
We conducted comprehensive research on the brand, gaining a deep understanding of their vision, mission, values, and products. This branch focuses on the company’s transit sector, so all creative concepts were specifically tailored to this area. Our strategy also considered the office’s location – situated on the outskirts of the city, where basic amenities are scarce.
03. The Result We Achieved
The artwork on each floor was meticulously planned. We ensured that every piece reflects the brand’s ethos, with each being distinct from the others to add the necessary vibrancy to the space. For this branch, we aimed to make an exceptional impact compared to other locations. We achieved this through a focal wall featuring the iconic sphere-thread well, designed to capture the attention of all who view it.