The Rise of OTT Advertising Trends in India Over-The-Top (OTT) platforms have caused a dramatic change in the way media is consumed in India. Marketers have jumped at the chance to engage with consumers by placing digital video ads on sites like Netflix, Amazon Prime, and Disney+ Hotstar as more people cut the cord on traditional TV. The ability to hyper-target and the smooth...

Choosing the Right Influencers for Your Campaign In today’s digital-first world, influencer marketing has emerged as one of the most effective ways to connect with audiences authentically. However, with thousands of influencers saturating social media, choosing the right ones for your campaign can feel like finding a needle in a haystack. The key to success lies in...