Advertising

In 2025, social media finds itself at a crossroad. On one hand, users desire hyper-personalized experiences, from tailored content to relevant product recommendations. On the other hand, concerns over data security, privacy breaches, and algorithmic manipulation are more pronounced than ever. This tension, often called the “privacy paradox,” presents a challenge for businesses, especially in […]

In today’s fast-paced, multi-device world, businesses must reach their customers where it matters most. The days of traditional, siloed marketing strategies are over. Consumers expect more: they want seamless interactions and experiences across multiple channels, both online and offline. This is where omnichannel marketing comes in, offering an integrated approach that ensures your customers have

In 2025, having a logo alone isn’t enough to define your brand. Consumers want more than just a company that sells products—they want a brand they can truly connect with. As expectations shift, the way we build and nurture our brands must change too. The modern consumer journey is no longer simple, and it’s time

Over-The-Top (OTT) platforms have caused a dramatic change in the way media is consumed in India. Marketers have jumped at the chance to engage with consumers by placing digital video ads on sites like Netflix, Amazon Prime, and Disney+ Hotstar as more people cut the cord on traditional TV. The ability to hyper-target and the

It is said that Content is King. At least in the world of Digital Marketing or the online world of brands, this saying is the bottom line. Marketers are often found generating content which is lackadaisical and such haphazard messages fail to connect with customers. Content connects the brand to customers. If the content connects

As the internet and web connectivity spread their tentacles throughout the country irrespective of geography and topography, one industry that is finding itself on the path to exhilaration is Digital Branding. Initially marketers thought it to be just a tweak different from the traditional advertising and branding methods. But over the last decade its growth

Influencer marketing keeps breaching new highs and is growing rapidly as people tend to overlook what the advertisers say and believe what the influencer they follow is saying. It was believed that the bigger the influencer is, the better. But after many hits and misses marketers are getting a hang of this medium and have

As a business owner or marketer, here’s a fact you can’t ignore: acquiring new customers can cost up to five times more than retaining existing ones.  So, if you want to keep costs to a minimum and boost your profits, it’s time to shift your focus to keeping your current customers happy and coming back for more.

Augmented Reality and Virtual Reality technologies have come a long way since they were invented in 1992 and 1968, respectively. Though they were invented all those years ago, it is only in the last couple of years that the world and industries are waking up to their benefits.

Digital marketing has various tools that can be used effectively to optimize the reach of a brand message. Influencer marketing is one such tool that, if carefully used, works out to be a great medium for the brand. It is a method involving three players: the influencer, the brand, and the customer.