Advertising

Understanding Your Audience: The Key to Effective Content Marketing

It is said that Content is King. At least in the world of Digital Marketing or the online world of brands, this saying is the bottom line. Marketers are often found generating content which is lackadaisical and such haphazard messages fail to connect with customers. Content connects the brand to customers. If the content connects […]

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Branding in the Digital Age: Best Practices for Building Your Online Presence

As the internet and web connectivity spread their tentacles throughout the country irrespective of geography and topography, one industry that is finding itself on the path to exhilaration is Digital Branding. Initially marketers thought it to be just a tweak different from the traditional advertising and branding methods. But over the last decade its growth

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The Power of Micro-Influencers and Why Brands Shouldn’t Overlook Them

Influencer marketing keeps breaching new highs and is growing rapidly as people tend to overlook what the advertisers say and believe what the influencer they follow is saying. It was believed that the bigger the influencer is, the better. But after many hits and misses marketers are getting a hang of this medium and have

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