As a business owner or marketer, here’s a fact you can’t ignore: acquiring new customers can cost up to five times more than retaining existing ones. So, if you want to keep costs to a minimum and boost your profits, it’s time to shift your focus to keeping your current customers happy and coming back for more.
April 24, 2023
Digital marketing has various tools that can be used effectively to optimize the reach of a brand message. Influencer marketing is one such tool that, if carefully used, works out to be a great medium for the brand. It is a method involving three players: the influencer, the brand, and the customer.