With the advent of technology and connectivity, new trends and mediums appear on the horizon, and some of them create a stir. People in charge of the brands must keep their eyes and ears open to these trends that often take place unnoticed like undercurrents. Brands gallop when the strategy is immaculate and the execution is flawless. Here we look at the 5 trends that might play an important role in forming brand strategies during 2023.
- Content Packaging
With the passing of time, people have less time to read an advertisement and even less time to watch a video message. This trend would play a role in making the message appealing so as to generate interest within the first 5-10 seconds. More effort would go into packing content that is visually spectacular with an interesting message. Short videos with fast-moving content and crisp editing are preferred these days, and brands that customize their messages in accordance with these trends will stay ahead. It is very important to keep updated on the changing priorities of people regarding the amount of content they would like to read and watch. Those brands with their ears to the ground would package great content, static or video, and stand out among the crowd.
Marketers usually think of customization only when the competition starts to dent their brand’s market share. But this trend is changing now and becoming more customer-centric. With rising expectations and more options in the market, brands need to rethink their customization policy. Those who are rigid with their offerings will be ruthlessly rejected. Those who offer products after proper research would stand to gain.
In a world where consumers are increasingly seeking authentic and meaningful connections with the brands they use, it is more important than ever for brands to connect with their customers on a human level. Humanizing a brand means imbuing it with personality, values, and a relatable voice, which helps establish an emotional connection with the audience. This can be achieved through various means, such as engaging storytelling, an authentic social media presence, and personalized customer experiences.
- New Eco Branding
This trend has emerged as a response to the growing concern over environmental issues. This trend involves using environmentally friendly materials, reducing waste, and emphasizing sustainability in marketing and branding efforts. Consumers are becoming more conscious of their impact on the environment and are looking for brands that share their values.
- Overstimulated Branding
More is more! This trend refers to a marketing strategy that utilizes excessive visual stimuli, such as bright colors, bold fonts, and loud graphics, in order to capture and hold the attention of potential customers. The aim is to create an immersive and sensory experience for consumers that captures their attention and stimulates their senses. However, it is important for companies to use this trend with caution, as an overabundance of stimuli can quickly become overwhelming and off-putting to consumers.