Digital marketing has various tools that can be used effectively to optimize the reach of a brand message. Influencer marketing is one such tool that, if carefully used, works out to be a great medium for the brand. It is a method involving three players: the influencer, the brand, and the customer. The brands communicate their messages to the customers, with the influencers being...

Augmented Reality and Virtual Reality technologies have come a long way since they were invented in 1992 and 1968, respectively. Though they were invented all those years ago, it is only in the last couple of years that the world and industries are waking up to their benefits. Though the technology was known, what was lacking were the accessories and fine-tuning it needed to be of...

With the advent of technology and connectivity, new trends and mediums appear on the horizon, and some of them create a stir. People in charge of the brands must keep their eyes and ears open to these trends that often take place unnoticed like undercurrents. Brands gallop when the strategy is immaculate and the execution is flawless. Here we look at the 5 trends that might play an...